Changing the sports and entertainment game with Whistle

The Whistle team with the Premier League Trophy
Content Strategy
Design & Branding
Web Development
The Problem

Seeking Clarity

Team Whistle is the new name for a business that was previously called ‘Whistle’. After acquiring two new brands, the need for an umbrella brand was evident. Their new website had the immediate issue of needing to present the umbrella brand (Team Whistle) and its subsidiaries (Whistle, Vertical Networks, New Form) in a way that was easy for their new and existing partners to understand.

Screenshot of a section of the Whistle website that shows their network
Virtual white-board during UX and site-map planning work
Discovering Journeys

A user centric approach

Team Whistle could identify four separate website user groups we needed to design for. These four groups were considered our Empathy Mapping workshop, where we use an online whiteboard tool to catalogue the users potential tasks, feelings, pain points, ultimate goals and influences. This information was carried over into a second workshop where we started to map out individual user stories. Once everything we catalogued in the empathy mapping workshop is solved in a user journey, we know the users have been fully considered before the website has been committed to any graphic design or code.

The Design

A website that needs to showcase

For a business that relies on partnerships, the website is relied upon to do the job of an interactive presentation deck. Team Whistle needed to present examples of their studio generated video content in multiple contexts, and guide potential advertisers to relevant sections of the site where they could access the data that would encourage them to contact someone and have a conversation.

A selection of Whistle shows as seen on the website
It was a pleasure working with Huxley on the redesign and relaunch on our corporate website. After multiple acquisitions, we needed a more advanced site to showcase our wealth of content and case studies. The Huxley team built a site that was aesthetically beautiful, competitively impressive, and simple for our team to manage. They were easy to work with, too.
Alison Meyer | Former VP, Marketing at Whistle
The Impact

The new face of Team Whistle

The new website provided Whistle with the platform they needed to launch their new consolidated offering of media brands to the world. It provides a foundation to present the benefits of their network that was previously unavailable to their commercial teams, and offers an optimal experience for a modern audience that expect accessibility and quality from any device.