Pay-Per-Click marketing is something we take seriously at Huxley, and as such we have PPC specialists who have been worried in Paid online advertising alongside marketing and web teams, for their entire careers.
Search Engine Optimisation is only really optimal if the code is designed for accessibility. Our Digital Marketing team will increase organic traffic to compliment our solid technical foundations.
Conversion Rate Optimisation ensures your website visitors have an effortless experience in arriving at their desired goal. We use website performance data and UX design experience to guide our decisions and put real people first.
Can digital marketing be accessible and ethical?
Some clients like to use alternatives to Google PPC for ethical reasons. We also have lots of experience in other paid platforms that you might be more comfortable with.
Accessibility bleeds into everything we do. We will not use manipulative patterns or persuasive copy that could confuse and mislead certain users.
Protecting someone’s privacy and not exploiting data is an important part of ethical marketing.
Ethical marketing is all very well as long as the product it is marketing is also ethical. We won’t work with businesses who don’t align with our values.