Our Thoughts

Worthing and Beyond: December 2020 in Review

The Worthing & Beyond seagull with a Santa hat

Worthing and Beyond is an online database of creative people and businesses who support local creativity in Worthing, West Sussex, and the surrounding area (from Southwick to Bognor Regis). It’s one of our side projects here at Huxley. We write profiles for all the Worthing creatives we can find – ranging from artists and illustrators, to street dance companies and musicians – then publish them on this website. Our aim is to connect local creatives with local businesses, in order to facilitate partnerships and creative collaborations without the need for agency fees. ‘Worthing and Beyond: In Review’ is a blog series that provides a monthly overview for Huxley’s readers of what’s new with Worthing and Beyond.


December 2020 saw the revival of Worthing and Beyond!

It’s been a while since we’ve done one of these, but we’re back, baby. After a quiet Autumn, Huxley welcomed me, Chelsey, as a new member of the team to get Worthing & Beyond back on the ground, and I’ve been busy!

Instagram:

We’ve been steadily growing our Instagram and had quite an active month in December. Between creative and business shout-outs, blog posts, and local creative news, we were never short of content. We also started encouraging members to tag us in posts they wanted to be promoted, and shared those posts in our stories. From a follower count of 348 in November to 429 in early January, we’re so pleased to see how Worthing & Beyond is expanding and are looking forward to an active 2021. Go give us a follow at @worthingandbeyond if you aren’t already.

The Worthing & Beyond Instagram grid, showing the follower count of 429 and 6 of the most recent images
The Worthing & Beyond Instagram grid as of 4/1/21

Newsletter and meetup:

With the revival of Worthing & Beyond came the return of the monthly newsletter and meetups. The December newsletter featured news snippets or offers from 7 of our creatives, most of which were also shared on our Instagram throughout the month. Though we couldn’t have an in-person meetup, we hosted a virtual meetup via Zoom midway through the month, where we received valuable feedback regarding plans and ideas for growing W&B in 2021. We also sent out a poll to gauge responses on future meetup preferences.

Local Businesses:

In December we launched our business directory, featuring 11 businesses ranging from vegan shops and caf├ęs, to chocolatiers, to stockists and gallery shops. We’re particularly interested in showcasing creative collaborations with businesses and local creatives, like this project between Terre de Sienne x Karina Mansfield. Look out for more interviews in the future. Here are the 11 great businesses we’ve added so far:

That’s all for December 2020 In Review! See you in February.

If you are a Worthing-based creative or business that supports local creativity and are interested in joining our free directory, please get in touch.

Visit the Worthing and Beyond website: click me!