Lick is a frozen yogurt brand that grew out of a friendship between two teenagers in Wales. They took savings from beach business and travelled to Brighton to open the UK’s first froyo shop, then went on to sell their froyo tubs to Sainsbury’s, Waitrose, Tesco, Ocado and in over 10 countries World-wide. Tom from Huxley was Head of Creative at Lick, and started to form the brand’s identity alongside the founders from 2008.

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    I loved the work Huxley did for Lick. Very often, I was envious. They had a really clear, charming, odd and unique brand voice, which was brought to life through art, music and excellent events. And it all felt totally natural and genuine. It’s tough to do that.
    Dan Germain, Head of Creative, Innocent Drinks